AUSTIN'S PRIVATE GUITAR BOUTIQUE
Play rare, handcrafted guitars designed by Fender® Custom Shop co-founder John Page — in a one-on-one session you won’t find anywhere else.
How It Works:
1. Book your visit below
2. We'll reach out to confirm
3. Show up & play guitars
We're Ready For You
Choose from a legendary selection of sick, hand-crafted guitars. Experience the DL, the Ashburn, the AJ, baritones, relics, and if you're lucky, we may even have some of our Private Reserve collection in stock. Hear how your playing sounds with 50 years of guitar magic in your hands. Connect directly with our team. We'll help you find the perfect guitar for your playing style, sound preferences, and budget.
Play In Comfort
Play through our selection of premium amps or bring your own rig. Hear how each guitar truly sounds in your hands. Our team is committed to providing you a wonderful experience. Please let us know how we might make it special for you or your group.
Private Showroom Experience
Play in a relaxed, no-pressure environment. Our Austin showroom is appointment-only, giving you dedicated time with our instruments and expert guidance. Explore our full collection.
Bring Your Friend
Having space and quiet to really hear the tone of these guitars and focus on your playing experience is how we wish everyone and their friends could meet John Page Guitars. Conveniently located in Austin, TX. Easy parking right out front.
"John Page Guitars are some of the finest guitars I've ever held in my hands."
Chris McQueen | 4x Grammy Winner, Snarky Puppy
"I have been designing and building guitars since the mid 1970's. Many of those years, 21 in fact, were spent at Fender Guitars... the first 9 as a Guitar Designer in Research & Development, and the last 12 as the co-founder and head of the Fender Custom Shop. During those years I worked with some incredible people and created guitars for some great artists. Artists like Eric Clapton, David Gilmour, Pete Townshend, Elliot Easton and Cesar Rosas, just to name a few. Now, for the first time, my custom designs are available as production models, hand-made in the USA by my team of expert builders, built to be heard and played for generations."
John Page
Play a Master-Designed instrument, built to be your forever guitar
For many players and collectors, there’s a moment when everything just clicks.
Our appointment-only boutique offers rare access to guitars shaped by over 50 years of design expertise — so you can experience that moment for yourself.
The Ashburn
The Ashburn was named to the Guitar Player Hall of Fame. It's got our hand-wound Bloodline® pickups and ergonomics that disappear in your hands. This is what an S-style sounds like when a Custom Shop legend finally gets to do what he wants to do.
Discover The Ashburn
The DL
The DL is John's latest design—the guitar he built when he could finally make exactly what he wanted. It's got that classic yet familiar tone with P90 neck and middle middle pickups and our famous reverse-angled T-style bridge pickup. John calls it 'Cowboy Punk.' Guitar World calls it a "5 Star Knockout Instrument." You'll call it your new #1.
Discover The DL
AJ - Claro Walnut
The AJ won the Guitar World Platinum Award. It's John's evolution of the T-style with contours, clarity, and a modern P90 punch ruin other T-style guitars for you.
Discover The AJThe AJ is GREAT. Really solid and reliable and the kind of clarity I really like. I LOVE THIS GUITAR. | ★★★★★
Fred Armisen | Saturday Night Live, Portlandia
The first time I played one, I didn’t want to put it down. It just feels like THE BEST VERSION OF A CLASSIC. | ★★★★★
Chris McQueen | 5x Grammy Award Winner, Snarky Puppy
A rare experience
These guitars are designed by John Page—co-founder of the Fender® Custom Shop and one of the most respected luthiers alive.
Most companies crafting guitars at this level don't have open shops or showrooms—they have dealers, distributors, and wait lists.
Visit our boutique and showroom in Austin, TX and discover handcrafted instruments designed by legendary builder and Fender® Custom Shop co-founder John Page. Schedule a private appointment to play our collection of custom electric guitars, explore premium tone woods, and find the perfect instrument for your sound. Whether you're a professional musician, collector, or passionate player, our Austin location offers a personalized, pressure-free experience you can connect with world-class craftsmanship.
We only book a few appointments per week.
↑ Fill out the form to get started. ↑
APPOINTMENT FAQ
Sign up using the form above and we'll reach out to you personally, usually by text first. We personalize & tailor your boutique experience by interacting with you directly.
Visits usually last 60-90 minutes but that's why we reach out directly—we'd love to know how many people are planning to play and how long you'd like to stay.
Yes! Please bring whatever you'd like to use during your visit. We've had players bring their entire rig.
Please email us with your questions: peter@johnpageguitars.com
📸: Dave Scher
You should definitely
PLAY ONE.
We'd love to have you come by our HQ in Austin, Texas to experience the magic of John Page Guitars.
Fill out the form above, and we'll set up time for you to come over and get into it—all are welcome.
book your visit